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Marketing In A Recession – Part 3

My company has been in business for seven years.? I just had my best month ever.? That tells me that despite the economy, we can be successful.? It just takes a little persistence and creativity. If this economy has you wondering how to stretch your marketing dollars, read on.? I’ve been using some of these same tactics, myself – for some nice gains.?

Internet – Your website is one of the most inexpensive ways to promote your business.? By the way, even if you don’t sell online ROI Research showed that 20-30% of offline purchases were influenced by online searches.? And that number is growing. Try doing a search like a prospect would.? Does your website come up on the first page, second page?? If not, now may be the time to pay attention to optimizing your site.? I could spend lots of time focused on this topic alone. And, I’m still working on optimizing my own site!? But, remember there are really TWO types of search engine optimization.? The first involves the meta tags (title, keywords, description), content, site map, etc. of your site.? As my “web guy” likes to say, it’s internal optimization. It focuses purely on your site.? But the other, more elusive optimization is what we refer to as external optimization.? That involves increasing your site’s search engine popularity by increasing traffic to it.? The most effective way to do that is to strategically create more links coming into your site.? How?? The methods keep growing every day!? The most common ways are to post articles, press releases, blogs, videos, social networking websites, etc.? Most website marketing companies will charge a monthly recurring fee for this type of service.? Believe me, it takes a lot of effort.?

Here is a great way to start. You can list your business FREE local online catalogs. The major search engines like MSN, Google and Yahoo have all methods to add your business listing. Another one I like is MerchantCircle.com. Point your action is to list your company on these sites!
Barter – If you’re in the not-for-profit sector, you just smiled.?? That’s because barter (a.k.a. in-kind) is probably the lifeblood of your organization.? But it’s applicable to the for-profit sector, as well.? Basically, you trade good or services.? I can remember back to my old AT&T days.? We had a joint venture with Phillips Corporation (they’re the Dutch company that makes light bulbs, electronics, etc).? They had an entire division dedicated to handling barter situations.? For example, they would sell their products to the Soviet Union, who would, in exchange, ship them Russian vodka.? The Phillips team would then find buyers for the vodka in order to convert the deal to cash.? It’s a great example of a 3-way exchange.? And we can do the same thing.? (Well, maybe not with vodka!) But, all sorts of arrangements are possible.? So if you’re strapped for cash think about how you might facilitate a transaction with no cash.? By the way, I negotiated hundreds of thousands of dollars of advertising for a client – all using barter.

?Promotions and Terms – I opened this three-part series of articles with a story about the layaway desk at Kmart.? I’m still hearing commercials for Kmart’s layaway program.? It’s a reminder that buyers’ attitudes and behaviors change in tough economic times.? Like Kmart, you may want to determine if there are ways you can modify your payment terms.? Granted, you don’t want to go broke.? But if you can extend more favorable terms to your best customers, it might help you keep them.?

Coupons, which were out of favor for some time, are coming back to anger. These programs should not only – short-term boost to buy. The challenge is how to balance on a permanent price reductions. After a period of time, if you continue to keep the price low, you are "conditions", your customers, so that they have come to expect low prices is a permanent price.
Safe Bet – The outlook is not now the chances. In my last ezine, I mentioned that they want a safe bet, a company they can trust. In addition to some of the concepts mentioned above, such as the offer should be a guarantee of trial or demo, and creating more credibility through references and case studies, you advertorials. The term "advertorial comes from the combination of the words advertising and editorial. You pay for the room, but you place an article is written in the editorial format. I know our local newspaper runs a regular special sections for advertorials. They help a
Pick up phone – I will use the communications industry. But I have to generate their own sales have picked up so do not forget the power of mobile phones. Again, this day, the era of the Internet is easy to work behind a desk. Day. Are you still there, we need to get a connection, make phone calls. To connect with today – customers, potential customers need a partner please write down the names of about five people. Asked how much it gets the value please call them and see!

Arizona, Florida, California and Michigan lead with anti-foreclosure ideas – ForeclosureConnections

Obama’s $2,1 billion grant is generating innovative ideas
Arizona, Florida, California and Michigan lead with great ideas
But will the lenders play their part too?

Washington is considering the hit worst by the collapse of the U.S. market for 10 grants of 21 billion dollars in hand, return to work specifically to get people back into the water above, announced its intention to charge them .
In eligible countries to benefit from the principle, but only when they can come to Carolina, and persuasive, innovative ideas are: Arizona, California, Nevada, North Carolina, Florida, Michigan, Ohio, Oregon, Rhode South Island
To date, only Arizona, California, Florida and Michigan have gone public on their proposals. Their ideas include variations around the themes of principal loan reductions and mortgage subsidies. Nevada has submitted a proposal that is still under wraps, while North Carolina, South Carolina, Ohio, Oregon and Rhode Island are still working on their ideas.
The Obama Administration, the hand-outs are sufficient, only a small percentage of American households struggling to help with the twin devils of the economic fall-out and the collapse of the real estate market – the pain is being felt in the provincial capitals now how best to to justify support for the lucky few.
This is what the first four States out of the starter’s blocks are planning to do:
Arizona
Grand Canyon National State officials (of which about 74,000 foreclosures in 2009) wants to use its ?? ?? ? ? ? ? ? ?? share to help match the lender to forgive U.S. dollar against the U.S. dollar gained more than 10 years 50,000 4000-compatible family of total contributions. Will also help the unemployed to provide housing loans to help alleviate their water table, and then covering up to 30 new of 24 months (up to 12,000, paid monthly maximum%). To meet the principles, the applicant must be in imminent danger of default, and can demonstrate that they or family income is below par with the local median income 12%, their difficulties are not self-inflicted.
California
The Golden State of California is planning on spending its $699 million on the futures of 38,095 people, by servicing 50% of an unemployed borrower’s mortgage payments to a maximum of $1,500 a month and for up to 6 months only. Homeowners who can start paying again, but have arrears may qualify for a one-off reduction of $15,000 in their principal amount, as long as the lender matches this, and what is paid to them is not more than 50% of their total outstanding debt. Loan amounts may not exceed $729,000; beneficiaries must live in their own homes, and also be able to sustain their new monthly payments.
Florida
In the Sunshine State where 153,540 foreclosure notices were filed last year, Washington’s $418 million has been earmarked to assist up to 12,000 American families. Unemployed delinquent borrowers could qualify for 100% subsidies for up to 9 months – provided the bank concerned comes to the party too. A further $25 million has been set aside for legal support and another $40 million for down-payment assistance to first-time buyers.
Michigan
Officials in the Great Lakes State have similar ideas on how to spend their $154.5 million bonus, this time focusing on borrowers who have become delinquent following medical emergencies, income contraction or unemployment. The State’s plan is to subsidize up to 50% of a qualifying lender’s mortgage payments (up to $750 a month), plus granting a $5,000 payment bonus when they are able to resume full payments once again. Consideration may also be given to making $10,000 contributions to principal reductions, provided that the lenders are willing to play ball as well.

Makmende Phenomenon – Social Media Marketing Does It Again For A Kenyan Website

Residents of the country, this problem has me completely baffled. When I do this, my friend from the United States realized Makmende my question. First I thought I was trying to insult me, her words to realize the discussion on social media sites that is updated almost every Kenyan. Who is this fellow makmemde or alone, or in a way that is Kenya's behavior?
Jokes addition, this phenomenon has makmende eye-opener for me the power of social media marketing. Even I was surprised to note that people in foreign countries have been catching up with this interesting phenomenon, and this chirp. My God, what kind of social media marketing can not change the fate of a business promotion, the site makmende.com more than one million plus receive traffic within 24 hours.
As I write this article I am yet to tell if makmende is a person or a thing. Call me backward or misinformed, all I see here is the ability of one person to rekindle old memories in order to achieve a set target. As an online marketing professional, my praises goes out to the owner of makmende.com. His efforts could not go unnoticed by people like me who are constantly seeking for ways of generating traffic.

The internet is full of attractive websites but we hardly know they exist. Social media marketing has of late provided internet business people an avenue of announcing their online presence. What would be the need to open a shop where no one frequents? Twitter and facebook have truly and suddenly opened the world to the existence of a thing or phenomena called makmende. Ask Don Riddle of the well known CNN Broadcasting Network or Cassandra who featured the makmende story on Wall Street Journal.

Click the links below to learn more about the power of Social Media Marketing.

Day trip to Egyptain Museum and Egypt Pyramids of Giza from Cairo by Private Vehicle

Tour Itinerary
Our day tour in Cairo is the start pick-up from your hotel in Cairo, where our REP It reflects on board with your name, then you are Egyptian Museum with its extensive collection of 120,000 items of ancient Egyptian antiquities, famous artifacts of the visit shall take the child King Tutankhamun's grave, which was found largely intact. Lunch meal will be served a good quality local restaurant in Cairo. Next one sees your Caior Tours Great Pyramids of Giza, one of the Seven Wonders of the World, the tombs of the pharaohs built around 5000 years ago and are great Sphinx – Guard of these tombs, with the body of lion and human head. Free time in Cairo with many optional tours, then you will be driven back to your hotel in Cairo.
Tour Includes
– Pick up and drop off services from your hotel in Cairo
– All transfers by air-conditioned vehicles
– Admision fees to the sights during day tour in Cairo as per itinerary
– Lunch meal at a high quality restaurant in Cairo
– Egyptologist English speaking tour guide during day tour in Cairo
Tour Excludes
– Optional tours
– Personal expenses
General Information
Pick up details:
Our REP will be waiting for you at your hotel lobby?holding?a?board reflecting your name
Pick up time at 08:00
Private groups:
We offer private tours for families and groups of 10 or over with special rates
Payment plan:
- 25% deposit required to secure the booking and may be made online by credit card, Visa and Mastercard or bank transfer
- 75% balance will be required in the pick-up from your hotel in the tour day and can be paid in cash or by credit card
Booking:
Booking your trip be completed and confirmed by your tour designers as soon as we receive the 25% deposit
Tour Guide
All our guides are knowledgeable Egyptologist in Cairo with at least 5 years experience. They also have academic qualifications to make your trip such a success.
Vehicles
All our vehicles in Cairo tours are modern air-conditioned with professional drivers
Payment Facilities:

1) Online payment by credit card Visa or Mastercard on our secure payment page on our website http://www.albaraagroup.com.com/Travels/Check_Payment.aspx
2 ) Bank transfer:

Albaraa Travel Egypt -bank details:

Account Name: Albaraa Travel

Account No: 566166

Bank: Arab African International Bank

Branch: Hurghada

Swift: ARAIEGCXxx

Vehicles used

The vehicles are air-conditioned new brand and products with a professional driver, but drivers in Egypt spoke no English and she can not act as guides for the Egyptian monumental attractions
Look forward to hearing from you soon, hope that my offer will meet your approval.

Best regards,

Magdy Abdel Ghany

Tour Consultant

Albaraa Travel Egypt-Hurghada Branch

No: 12, 3 Floor in front of Mubarak II

TEL:? 002 0653 452871? 002 0653 452871

Fax: 002 0653 452871

Cell : 002 01629 222 90 / 002 01411 82 622

Emails: zenab@egypttravelhotdeals.com
Day trip to Egyptain Museum and Egypt Pyramids of Giza from Cairo by Private Vehicle
website:
www.egypttravelhotdeals.com

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